Software license procurement and sales for businesses

Official licensing, expert guidance, and cost optimization
01 - 03

Analysis & Assessment

02 - 03

Quotation & Provisioning

03 - 03

Management & Renewal

Buying licenses has never been so easy

At MSAdvance we offer software license sales, provisioning, renewal, and management for the leading vendors. We help companies buy cloud and on-prem licenses correctly—aligned to business needs and without unnecessary spend.

We combine expert advisory and official licenses to optimize costs, reduce risk, and ensure compliance. We right-size licensing by role and real usage, avoiding duplicated coverage.

We act as your technology licensing partner to centralize vendors and renewals, and to support plan changes, adds/removes, and expansions, keeping documentation ready for audits.

Related resources: Microsoft 365 licensing guide · Buy VMware/Broadcom licenses per core · Microsoft 365 backup & recovery (complete guide)

-20%

licensing overspend due to incorrect licensing

1+

single provider to centralize purchases and renewals

How our software license procurement and sales service is structured

At MSAdvance we provide an end-to-end software license sales, provisioning, and management service for businesses. We help you choose the right licensing model, optimize IT costs, and centralize renewals across the main vendors in the market.

In one sentence: MSAdvance’s software license procurement and sales service combines expert advisory, official licenses, and ongoing management so your company reduces cost, improves control, and scales securely.

Checklist: what we typically need to quote software licenses

To send a clear, comparable quote with no surprises, we typically request:

  • Vendor/products and whether it is cloud or on-prem.
  • Number of users and roles/personas, and whether there are shared devices.
  • Dates: current renewal date and desired co-termination date.
  • Current inventory (if any): plans/SKUs, quantities, usage, and contracts.
  • Requirements: security/compliance, backup, etc.
  • Preferences: invoicing, PO, cost center, etc.

Request a quote with the checklist

How we work in software license procurement and sales

A clear 3-step process to optimize costs, ensure compliance, and centralize purchasing and renewal across multiple vendors.

1. Analysis & Assessment

We start with a software licensing assessment to understand your real scenario: users, roles, critical applications, cloud and on-premise infrastructure, and compliance requirements. The objective is clear: reduce cost, avoid over-licensing, and ensure you buy the right business licenses.

We analyze vendors and common models (subscription/SaaS, volume, per user, per device, per CPU/core, OEM, SPLA, and others), reviewing audit risk, upcoming renewals, and underused licenses. This includes environments like Microsoft 365, Azure, VMware, Cisco, Adobe, AvePoint, backup, and security.

  • License inventory and contracts: products, quantities, dates, and usage.
  • License optimization: duplicates, oversized plans, and savings.
  • Compliance: contract verification, traceability, and documentation.
  • Recommendation: licenses by role, security, and real needs.
  • Roadmap: quick wins and a purchase/renewal strategy.

Deliverable: an executive report with savings opportunities, recommended licenses, and an action plan.

2. Quotation & Provisioning

With the assessment validated, we prepare a clear, comparable software licensing quote aligned to your budget and needs. We prioritize TCO, scalability, and compliance—avoiding surprises caused by add-ons, model changes, or incorrect licensing.

We manage official license procurement and provisioning/activation per vendor. For cloud (SaaS), activation is typically immediate. For volume licenses or other models, we coordinate timelines, documentation, and assignment so everything goes live smoothly.

  • Option comparison: plans, tiers, add-ons, and models (monthly/annual, per user, per core...).
  • Cloud and on-prem: subscriptions and volume licensing depending on the use case.
  • Purchase management: adds, expansions, reductions, true-ups, and plan changes.
  • Documentation: detail, terms, renewal dates, and administrative control.
  • Best practices: role-based assignment and license governance.

Result: optimized licensing with traceability and control to scale without overspending.

3. Management & Renewal

Licensing doesn’t end with the purchase. We provide license management and subscription renewal services to maintain control: expirations, headcount changes, new sites, cloud projects, audits, or security needs.

We centralize vendors under a single control point to simplify renewals and prevent interruptions. We periodically review real usage and adjust sizing to balance compliance, cost, and capacity.

  • Renewal calendar: alerts, forecasts, and planning.
  • Adds/removes and changes: adjustments for growth and user turnover.
  • Continuous optimization: usage review and removal of inactive licenses.
  • Licensing support: questions, model changes, and expansions.
  • Governance: evidence and order for audits and compliance.

Result: a continuous service that reduces risk, improves control, and keeps licensing aligned to the business.

Frequently asked questions about software license procurement and sales

What types of software licenses do you sell?

Are the licenses you sell official?

Can you help me choose the right licenses for my company?

What's the difference between subscription (SaaS), volume, OEM, and SPLA?

Do you sell Microsoft 365 licenses? How do I choose Business vs Enterprise?

How do tenants, subscriptions, and licenses work in Microsoft (Microsoft 365/Azure)?

Do you sell Microsoft through CSP (Cloud Solution Provider)?

Do you manage Azure? How do you control cost and governance?

Do you sell VMware/Broadcom licenses? How does per-core licensing work (VCF/VVF)?

Do you sell Cisco licenses? How does Smart Licensing Using Policy work?

Do you sell Adobe licenses for businesses? (Creative Cloud / Acrobat)

Do you offer AvePoint for Microsoft 365 backup? Why is it important?

Do you offer Veeam? How is it licensed (VUL) and where can I see official terms?

Do you review existing licenses to optimize costs?

Do you manage software license renewals?

Can you consolidate billing and co-terminate renewals?

What information do you need to prepare a fast and accurate quote?

How long does provisioning and activation take?

How do you help with licensing audits and compliance?

How can I request a license quote?

Key benefits of working with MSAdvance.

With our expertise in software license procurement and management, your company gets an end-to-end licensing service with:

  • Expert guidance: choosing the most suitable licensing model.
  • Cost optimization: pay only for the licenses you actually need.
  • Centralized management: procurement and renewal across multiple vendors with a single provider.
  • Guaranteed compliance: official licenses and contracts aligned to policy and terms.

Edit with BeBuilder